THE BRIEF
WhatsApp needed to design and create a custom microphone to be used as the centerpiece of a brand integration with global pop superstars Anitta and Becky G. The prop would then need to be produced on a larger scale and serve as a VIP gift for influencers at a major industry event.
THE WORK
We collaborated with the clients cultural agency of record, Translation, and our fabrication partners at SCPS to design an eye catching, and recognizable, version of the WhatsApp icon as a multi-functional set piece. We leveraged a series of design tools, 3D printing and custom engineering to make it happen.
THE RESULT
The client could not believe that we hit their deadline for including the hero prop in the music video productions and loved the influencer gifts that were created. There was also some great press captured for the campaign.
