THE BRIEF

Create a makeup brand that aligned with celebrity makeup artist, Jamie Greenberg’s personality. Then help her build and run the company.

THE WORK

We’ve literally done everything you could imagine for JamieMakeup. It’s our best work, our pride an joy and the reason we get up in the morning.

Our first major decision was in the design of our identity. We forever infused art within the brand, as creativity and individuality are the central pillars of Jamie’s belief system as a professional. It began with hiring Yeye Weller to design the logo as well as the packaging for the first product, and has resulted in a half dozen additional artist collaborations for each product that has since been launched.

  • Designed with Yeye Weller

  • Blighlighter Primary

  • Blightlighter Heart Guy

  • Yeye Graphic Elements

  • Bloss Primary

  • Bloss Secondary

  • Bloss Lippies

  • Nic Mac Graphic Elements

  • Multeye Mask Primary

  • Multeye Mask Gal

  • Mireia Ruiz Graphic Element

  • B.F.M.R Mist Primary

  • B.F.M.R Mist Secondary

  • Zutto Graphic Element

  • Eye Schtick Primary

  • Maus Baus Graphic Element

We source artist partners, conceptualize, design and refine the primary as well as secondary packaging for each product. We provide creative direction and production support of all marketing materials. This has included photography, video, 3D design, influencer/VIP gifting and communications, emails, websites, and more. As equity partners in the company, we also help to write and design all fundraising materials.

THE RESULT

We’ve garnered an unprecedented amount of press for each launch, as well as continue to grow the companies revenue by 100% each year. Total sales exceeded $1M within the first three years. We continue to sell out of products and our audience is clamoring to purchase whatever is coming next. The company is now looking to obtain outside financing to scale the business.