THE BRIEF
Make sure Courteney Cox kicks ass in her commercial directorial debut, while helping Clos du Bois turn the typical idea of a Chardonnay drinker on its head.
THE WORK
The colorful, energetic campaign consisted of nearly a dozen spots and library of still images that depicted Chardonnay drinkers whom upend the notion that they are old, stuffy, boring, or unadventurous.
Courteney had so much fun doing the work that she organically promoted the collaboration across her social channels and even talked about the project during her appearance on The Howard Stern show.
THE RESULT
The campaign helped to drive sales, and re-ignite the brand as well as generated significant earned media. It was so positively received that the client utilized the commercial for their biggest media buy of the year, The Oscars!
